| Classics
are works that clash with the present. They are never modified –
instead they are re-interpreted on the basis of a changed world:
With the LEICA M7, a classic celebrates a new premiere. Convenience
and fast operation of the camera have been enhanced even further
with automatic shutter speed control and detail improvements. The
Leica cloth focal plane shutter – with its vibration-free
and quiet action is a must for a genuine Leica M camera –
is now controlled electronically. Form, size and the proven operating
concept were retained without changes. Virtually all system components
of the preceding models remain compatible. Photography with the
new LEICA M7 is a surprisingly new and yet unchanged experience.
Due to the robustness and reliability of the LEICA
M7, the Solms company is extending the camera's warranty from three
to five years for registered owners who bought their camera from
an authorized Leica stockist. In addition, Leica's after-sales service
guarantees servicing and spare parts for at least 30 years. The
new warranty is backdated to apply to all LEICA M7 camera models
sold so far.
The LEICA MP is a tool. Made by hand, created for
the photographer’s craft. Tailored to the decisive photographic
parameters. In compact form, with clean design, clearly laid out.
Unobtrusive, quiet, reliable. Concentrated technology for concentrated
photography, without distraction by automation. For pictures that
only a photographer can see, compose and record. Modern, because
it captures the present. Current, because all its features have
been optimized. Traditional, because it builds on the accumulated
experiences of the pioneer in 35 mm camera construction. Not a photographic
whim, but a camera for life.
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