New Leica A la Carte Program- Design your special M Camera.

The decision to buy a Leica nearly always marks the beginning of a lifelong artistic relationship. Leica M cameras are the perfect example of virtually unlimited creative freedom. Precision high-performance instruments whose technical features concentrate on the essentials, giving serious photographers the scope to experiment with many different visual forms of expression.

To give this quality an unmistakable, personal touch, Leica is now offering you an ambitious unique modular system. The Leica à la carte principle lets you configure your own Leica M camera, which will then be produced just for you. You choose all of the individual details that perfectly suit your functional, esthetic and practical preferences, starting with the color of the camera top and type of leather finish, following with different viewfinder frames and ending with personal engravings such as signatures and markings which clearly prove that your Leica is a unique item. Of course, this is only possible because each Leica is made by hand in the traditional way practised in the factory in Solms.

Click on the following link to access the a la carte configurator or call toll free at 1-877-LEICAUSA for assistance.

A La Carte Configurator

There are only 40 Authorized Leica a La Carte Dealers in the United States. Stop by to view the special three camera M set and the different leathers available.